Tips and Advice Center

Companies that focus on increased holiday business may want to consider business Thanksgiving greeting cards as an outreach effort to customers and prospects. The advantage of this marketing effort is that it shows clients and customers you truly value their business.

Sending Thanksgiving greetings offers a few other advantages as well. Clients will be pleasantly surprised by this unexpected greeting in the midst of dealing with both personal holiday plans and end-of-year responsibilities. Also, getting your company message out early helps ensure it is both received and read, perhaps even resulting in an additional store visit or service inquiry.

Clients and customers would certainly appreciate the thought. Who wouldn’t be attracted to beautiful images of vibrant autumn leaves or displays of pumpkins and seasonal produce? Business Thanksgiving cards are also a way for customers and clients to connect your business with the positive feelings that the season brings.

Trying to decide between business Christmas cards and business Thanksgiving cards? While there are benefits to both, corporate Thanksgiving greeting cards offer a few unique advantages. Foremost, because Thanksgiving is a national and secular holiday rather than a holiday with religious origins, companies can feel confident that they will not offend anyone’s cultural or religious preferences. Christmas is a bit of a tightrope walk, as some individuals prefer the secular traditions, some are offended by the decreasing religious reverence of the holiday, and some don’t celebrate Christmas at all.

This goes double for employees, where there are additional benefits to sending business Thanksgiving greetings. Sending Thanksgiving greetings may increase motivation and productivity during the upcoming holiday rush. Acknowledging hard work is always a morale booster. Also, if you plan on giving out an employee bonus or gift card, include with the company Thanksgiving card. Employees will certainly appreciate having it available for the holidays.

The guidelines for sending business Thanksgiving cards are very similar to any business greeting consideration. The emphasis is on personalization. This means adding your signature and even a one- or two-line note of appreciation. Be as specific as possible with your note. Enlist the help of your sales staff and account managers if necessary. Have them fill out cards to each of their clients.

Also, be sure to double-check all names, titles, and addresses to ensure the cards arrive at the right place. If possible, get started on updating your contact database during the summertime or early fall season when you have more time.

Finally, consider how business Thanksgiving cards fit into your overall card-sending strategy. You may want to split your recipient list in half, sending one half business Thanksgiving cards and the other half a holiday greeting card for Christmas or New Years. Another option is to send both to your entire list. This double holiday card delivery will certainly help you stand out in the eye of each client.

If you have a long client list, consider dividing the list in half, leaving two manageable pieces with some clients receiving Thanksgiving greetings, and the other receiving a holiday greeting card for Christmas or the New Year.

This is especially helpful for busy offices finishing off end-of-year financial obligations or completing projects before the holiday vacation season. Business Thanksgiving cards fit well into this strategy because most businesses can begin ordering, personalizing, and addressing business Thanksgiving greeting cards in early autumn. In fact, businesses can accomplish a good portion of the total work in the fall by organizing both recipient lists from the onset and ordering both sets of cards early on.

Following the Thanksgiving mailing, all that will be left for the Christmas or New Year portion will be to personalize the cards, address the envelopes, and drop in the mail.

Thank you is a phrase many consultants recommend their business clients embrace. The simple act of reaching out and expressing gratitude sits well with many prospective clients and customers, setting a business apart as one that truly cares. One of the most effective ways to express thanks is through business thank you cards, because they are physical they stand out when compared to informal email greetings.

It’s not necessary to wait until a purchase, meeting, or contract signing to send a thank you card, the holidays present ample opportunity. Thanksgiving is an ideal time to send business greeting cards due to the theme of the holiday, and the importance of truly thanking someone for their purchase, confidence, and loyalty. Corporate Thanksgiving cards should include a personalized note that expresses appreciation in order to continue strengthening the company/customer bond.

For an added touch of personalization, some companies have turned to their sales data and referenced the item or service purchased by the customer within the card. This is a great tactic for those looking to further personalize their business Thanksgiving greeting cards.